Brain for Business Workshop

8 September 2017
The Merrion Hotel, Dublin 2, Ireland

Preliminary Programme Topics

  1. How the brain works: What you need to know
    The brain is the most complex entity in the known universe. This section provides a short introduction to brain plasticity, and asks the question: who’s in charge of you? Your conscious ‘you’, or your non-conscious ‘you’? Through simple experiments and interactive exercises, participants will gain greater into these pivotal questions.
  2. Mindsets, Self-talk and Changing Behaviour
    The science of mindsets and self-talk are key to helping individuals control and change their behaviour. We will explore both concepts see how through the application of “deliberate practice” you can achieve more and be successful.
  3. Leadership: Perception, Brand and the Brain
    As humans we automatically define status within groups – who is the leader, why they are the leader and why I should follow them. Yet why is this? A key aspect relates to the subconscious messages which we all send and receive – our own personal brand. In this session, we will explore the perceptions of the personal brand and how those same mechanisms also apply to brand perception in general.
  4. Optimising Performance and Resilience
    Almost without exception, humans want to do more, achieve more and be more successful. We will explore how each person can optimise their personal performance and brain hygiene, while also building resilience in the face of the stresses and strains in organisational and every-day life.

Venue: The Merrion Hotel, Dublin.




To include:

  • Entrance to the Workshop
  • Workshop Documentation
  • Lunch
  • Tea/coffee during official breaks

Early Fees (before 4th August 2017): €495

Standard Fee (after 4th August 2017): €595


Cancellation Policy

Before 17 July 2017 Full Refund
Before 7 August 2017 50% Refund
After 7 August 2017 No Refund
Before 7 August 2017 1 night will be charged
After 7 August 2017 No Refund

Changes and updates to registrations can be made by logging on to your registration account. A €50 administration fee will be charged for any changes made through the Workshop Secretariat.

Registrants may transfer their registration to a colleague via the registration system. A €50 administration fee will be charged for any changes made through the Workshop Secretariat.

All refunds due will be processed after the conference. Refunds paid are less any bank or credit card charges.

Cancellations must be sent by email to info@conferenceorganisers.ie by the dates specified. Credit cannot be given for unused service, unattended events or early termination of attendance.