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The Innovative Brain – DUBLIN

8th June 2018 @ 9:00 am - 1:00 pm

“Innovation is the only way to win”

Steve Jobs

The Innovative Brain workshop will delve deep into the latest research from the brain and behavioural sciences to explore the sources and origins of creativity and innovation, and give leaders clear steps to enhance their own creative capacity and that of their organisation.


The Neuroscience of Creativity
Creativity is an innately human activity  – as human beings we are hard-wired to be creative.     Yet where does it come from?  This session will explore the latest findings from neuroscience on the sources and basis of creativity, helping participants understand how they can enhance their own personal creativity and those of the teams and organisations they lead.


How personality and environment shape creativity
Is there such a thing as a creative personality?  And are some people more creative than others?  Through a detailed discussion of the latest research into personality, participants will explore the key personality traits that support creativity and learn how they can take advantage of those traits to become more creative.


Understanding the creative process – a Conversation with Conor McPherson
In conversation with Gráinne Millar, leading playwright and screenwriter Conor McPherson will explore the creative process, from initial idea through refinement and development of ideas to the successful end result.


Building an innovative organisation
When it comes to innovation some organisations have it, some don’t… or so it seems.  Building on the latest research into leadership, teams and innovation, this session will explore the key aspects of innovative organisations and explain why some organisations always seem to be leading the pack.  The session will equip leaders with the tools to enhance innovation and creativity in their own organisations, making a step-change for the better.


Guest Speakers

We are delighted to announce that two very special guest speakers joining us at The Innovative Brain on June 8th at Dublin’s Gibson Hotel.

Conor McPherson
Conor McPherson is one of Ireland’s leading playwrights and screenwriters, and has won awards across the world. He attended University College Dublin where he began to write and direct stage plays. Works for the theatre include Rum & Vodka, The Good Thief, This Lime Tree Bower, St Nicholas, The Weir, Dublin Carol, Port Authority, Shining City, The Seafarer, The Veil, The Night Alive and most recently, the Olivier Award winning musical, Girl from the North Country (with Bob Dylan). Adaptations include Strinberg’s Dance of Death, Daphne Du Maurier’s The Birds and Franz Xaver Kroetz’s The Nest.

Awards for his plays include the Laurence Olivier Award, Three Tony Award nominations, The Evening Standard Award, London Critics’ Circle Award, Meyer-Whitworth Award, New York Drama Critics Circle Award, The George Devine Award, AWB Vincent Literary Award and an honorary D.Litt from University College Dublin.

Gráinne Millar, GM Innovations

Gráinne Millar is a director of GM Innovations and is a leading management consultant in the area of collaboration and innovation with over 18 years experience working in Ireland and Europe. Gráinne has advised organisations on strategy, innovation and creativity across tourism, arts, heritage, enterprise development and agri-business.  She established and successfully developed the much lauded innovation project Culture Night from a small scale start-up in 2006 into an all-island phenomenon in partnership with the Department of Arts, Heritage and Gaeltacht. She is an associate lecturer with the Institute of Project Management and Institute of Arts, Design and Technology.

Gráinne will facilitate a conversation with Conor McPherson on the power of the creative process, touching on themes as varied as where ideas come from, developing and refining creative ideas, and the creative power of collaboration.

Would you like to claim CPD Points?

The team at Brain for Business would be delighted to help you claim CPD points from your professional body. CPD points are available for all self-certification professional bodies including the Bar Council, the Chartered Management Institute and Chartered Accountants Ireland.

Brain for Business has been approved for Learning Credits for the members of the Psychological Society of Ireland for CPD purposes. Further professional bodies to follow. Contact us at by email at info@conferenceorganisers.ie to assist you further.

Register Now

Registration Details

    • Early Bird (Available until 4 May 2018): €295 per person
    • Standard Fee: €345 per person


Before 8 April 2018 – Full Refund
Before 8 May 2018 – 50% Refund
After 8 May 2018 – No Refund

A €50 administration fee will be charged for any changes made to confirmed bookings.

Registrants may transfer their registration to a colleague and an administration fee of €50 will apply.

All refunds due will be processed after the conference. Refunds paid are less any bank or credit card charges.

Cancellations must be received in writing by the conference secretariat by the dates specified. Credit cannot be given for unused service, unattended events or early termination of attendance.

Payment can be made online via credit card – Visa and Mastercard accepted.

Payment can also be made by bank transfer.


8th June 2018
9:00 am - 1:00 pm


The Gibson Hotel, Dublin


Conference Organisers
View Organiser Website