Led jointly by a world-renowned neuroscientist and a leading management consultant, the Brain for Business series of workshops will bring together practical insights from the world of behavioural and brain science to deliver better business practice and outcomes.

The Key Science of the of the 21st Century

Neuroscience – the science of brain and behaviour – is the key science of the 21st century.  It is the science that explores what makes each of us thinking, feeling and behaving individuals, and  what ultimately defines us as human beings.

Overall Goal

The Brain for Business series of workshops will bridge the gap between the latest advances in neuroscience and the day-to-day experience of leaders in the real world of business and organisations. By applying recent research on brain function to people within organisations and workplaces – and especially knowledge workers – key lessons and practical insights from neuroscience will be highlighted which programme participants will be able to apply immediately in order to help change leaders, organisations and organisational practice for the better.

Underpinning Vision

Our brains have many biases, heuristics and predilections, and we know more about how to work with these than ever before.  Yet behaviour change is hard.  Adopting steps and strategies that are well-founded in the science of brain and behaviour can help individuals and organisations to adapt to the demands of the modern world – doing more, achieving more and being more effective.


Programme Topics

How the brain works: What you need to know

The brain is the most complex entity in the known universe. This section provides a short introduction to brain plasticity, and asks the question: who’s in charge of you? Your conscious ‘you’, or your non-conscious ‘you’? Through simple experiments and interactive exercises participants will gain greater insight into these pivotal questions.

Mindsets, Self-talk and Changing Behaviour

The science of mindsets and self-talk are key to helping individuals control and change their behaviour. We will explore both concepts to see how through the application of “deliberate practice”, you can achieve more and be more successful.

Leadership: Perception, Brand and the Brain

As humans, we automatically define status within groups – who is the leader, why they are the leader and why I should follow them. Yet why is this? A key aspect relates to the subconscious messages which we all send and receive – our own personal brand. In this session, we will explore the perceptions of the personal brand and how those same mechanisms also apply to brand perception in general.

Optimising Performance and Resilience

Almost without exception, humans want to do more, achieve more and be more successful. We will explore how each person can optimise their personal performance and brain hygiene, while also building resilience in the face of the stresses and strains in organisational and every-day life.

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